The Harvest Consumer Omnibus Survey runs quarterly in select markets and is open to most business-to-consumer categories. Longitudinal in nature, the study evaluates the success of marketing efforts over time, and measures market sensitivity to outside influences such as news stories, advertising promotions and social trends.
Utilize an Omnibus
Understanding top of mind awareness for your company and its products, as well as the effectiveness of your marketing and advertising, is critical to managing customer service, optimizing customer loyalty, and maximizing your bottom line.
Gain Quick Perspective
From politics to local issues, the Harvest Consumer Omnibus will help your company keep a pulse on the current mood of the market, and developments critical to your industry.
Additional Benefits
Critical Insights/Core Marketing & Advertising Metrics:Reveal brand awareness and preference, attribute awareness, purchase intent, customer satisfaction, and more.
Individual Results: Ask proprietary questions, central to your business and advertising strategies.
Cost Efficiency: Pay only a fraction of the study cost, while gaining the efficiency and benefits of a large sample study.
Longitudinal Tracking: Track your results over time to gauge marketing, advertising and service effectiveness, to see where campaigns have excelled or where adjustments may be needed.
Timely Results: See the big picture through the results of quarterly data, including possible differences among relevant target audiences.
Statistical Reliability: Results are reliable and representative of the entire Des Moines area market.
Gauge Your Competition: Compare your results to the overall measures for your industry to see how you average.
