The Big Game Advertising Survey is open to individuals of any age, with a limit of one entry per unique email address. Information will be used for research purposes only. At halftime of the game on February 5, 2011, participants will receive an exclusive invitation via email to take part in the Big Game Advertising Survey, with another survey invitation to be completed following the game. Participation will be open until 11:59 PM CST on February 5, 2011. Five winners will be randomly drawn from among all participants who complete both surveys (during halftime and then immediately following Sunday’s game). Winners will be notified via email from Harvest Research Center and will be eligible to receive one of five $100 Visa gift cards. On Monday, February 6, 2011 an additional survey will be sent to all participants inviting them to complete a moment-by-moment rating of five commercials from Sunday's game. Information is the sole property of Harvest Research Center. Participant information is subject to the Harvest Research Center privacy policy.

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